Session 8-2 Create your Print material

Things to NOTE when creating your print materials

Spelling and Grammar

Please make sure that you proof read your content to make sure that all spelling is correct (unless purposely wrong for effect) and your grammar and punctuation is used correctly and matches the tone and target audience of your publication.

https://cybertext.wordpress.com/2012/11/22/a-light-hearted-look-at-how-punctuation-can-change-meaning/

http://www.future-perfect.co.uk/grammar-tip/fun-with-punctuation/

Fonts and Kerning

http://www.boredpanda.com/funny-letter-spacing-fails/

Colours

http://www.sitepoint.com/10-troublesome-colors-to-avoid-in-your-advertising/

FINAL ASSESSMENT

Create 4 pieces of print material as per your marketing plan

See assessment sheet for full details

Social Media Marketing

As well as print based marketing, you can also use the power of the web and Social Media. Here are a couple of articles if you are interested.

http://www.socialmediaexaminer.com/essential-elements-social-media-marketing-strategy/